"Jewellery is more than adornment; it's a reflection of one's identity and journey."
– Irene Deros
Irene Deros, Founder and CEO of i-D FINEJEWELLERY, is an accomplished professional with a deep passion for luxury retail and fine craftsmanship. A cosmopolitan traveler with a keen eye for design, Irene Deros brings years of expertise in the retail industry to her boutiques. Having cultivated successful relationships with globally renowned fine jewellery designers over the years, Irene’s vision is rooted in a desire to offer wearable luxury that resonates with
a diverse, discerning clientele. Under her leadership, i-D FINEJEWELLERY has evolved into a sophisticated home for fine jewellery, where identity and personal style take center stage.
our story
The story begins with Irene Deros, a seasoned entrepreneur with an eye for design and a passion for luxury. Irene’s journey started back in 2013 with the launch of i-D Concept Stores, a boutique that showcased a curated selection of fine items from various designers. Over the years, i-D Concept Stores earned a reputation for its unique offerings, blending contemporary style with timeless elegance. But it was Irene’s growing interest in the intricate world of designer fine jewellery that ultimately
became the defining direction for her business. While her store carried an
eclectic mix of products, Irene realized that her true passion lay in the craftsmanship and artistry of fine jewellery.
our Journey
In 2023, Irene made the pivotal decision to refocus the brand. The store transitioned from i-D Concept Stores to i-D Fine Jewellery, a refined and specialized collection centered around designer fine jewellery. This move was
not just a business decision, but a reflection of Irene’s personal journey—an evolution from a multi-faceted concept store to a more focused and curated space for those who appreciate exquisite, handcrafted jewellery. .
our goal
At i-D FINEJEWELLERYwe believe that jewellery is more than just an accessory—it’s a personal expression, a marker of moments, and a lasting extension of your identity. i-D was born from a deep love for craftsmanship, storytelling, and individuality. Our curated collections bring together a selection of established and emerging designers from around the world, each chosen for their unique voice, attention to detail, and ommitment to quality. From bold, sculptural pieces to delicate everyday staples, every item in our boutique is meant to resonate with the woman who wears it—whether it's her signature style or her newest discovery. Rooted in the heart of Athens, with boutiques in Kolonaki and Golden Hall, iD offers a tailored, warm experience for both the seasoned collector and the curious explorer. Whether you shop with us in person or online, our goal is to help you find pieces that feel like you—and stay with you for years to come.
