Ioanna Souflia is the designer behind the homonym brand. Born and Raised in Athens, Ioanna Souflia cultivated her passion for jewelry while studying Law at the National Kapodistrian University of Greece. The designer received silversmithing training from the Mokume Institute of Athens before moving to London to study Jewelry Design where she graduated with Honors from Central Saint Martins. Influenced by her contrasting training the designer’s aesthetic is shaped from the unique pairing of opposing elements. Embracing an array of diverse stimuli that infatuate her; the dominant presence of sculpture, the captivating decoration of Art Deco, the elegant simplicity of Minimalism, the powerful awe of Futurism and the softness of organic beauty, Ioanna Souflia seeks to embody these sentiments into jewelry and designs her own world of unique adornments that set out to differentiate the wearer. Ioanna Souflia made her debut at London Fashion Week SS15 where she presented her collection in between at the show of fashion designer Jean-Pierre Braganza. While setting up her brand, the designer’s work has been exhibited at Goldsmith Centre in London and featured in fashion and design magazines worldwide, according to which she is one of the designers to watch within the next few years.

What defines your style?

Microsculpture, Art Deco, the elegant simplicity of Minimalism, the powerful awe of Futurism and the softness of organic beauty.

What are your most commonly used materials?

Gold, precious stones & marble