Our Story

Lionheartis a fine jewelry brand founded by sisters Joy and Sarah Haugaard. Originallyfrom Denmark, they moved to New York in their teens and quickly fell in love with thevibrant, artistic energy of the city. It was here thatLionheart took root and began to flourish.Joy’s passion for art, self-expression, and beauty was deeply nurtured by New York’screative spirit. Drawn to the elegance of gemstones and the stories they hold, she begandesigning jewelry that combined modernsophistication with vintage charm. This vision ledto the birth of Lionheart—a brand that celebrates timeless design, individuality, andstrength.Each piece in the Lionheart collection is a thoughtful blend of Scandinavian minimalismand the eclectic flair of New York. Crafted with care and attention to detail, the jewelry isdesigned to be treasured—whether it’s a classic staple or a bespoke statement piece.Lionheart jewelry empowers the wearer, connecting them to their inner beauty, wisdom,and resilience.For Joy, the Lionheart showroom is more than a workspace—it’s her creative sanctuary, aplace where she brings her ideas to life with passion and purpose. Every design is areflection of her artistic spirit and commitment to meaningful craftsmanship.The sisters’ love of jewelry began early, inspired by their grandmother—a woman ofremarkable style and grace. Her unique approach to accessorizing left a lastingimpression, and her influence continues to shape the Lionheart aesthetic to this day.Lionheart is committed to ethical and sustainable practices. Every piece is crafted usingresponsibly sourced diamonds and gemstones, along with 14K or 18K Italian gold. Withproduction based in both Italy and New York, the brand upholds high standards ofquality,craftsmanship, and integrity.Beyond beauty and ethics, Lionheart embraces inclusivity and individuality. The designsare playful yet refined, offering something for every style and story. Each piece is meant toreflect something deeply personal—a reminder that jewelry is more than an accessory;it's a powerful expression of identity.