Founded in 2014 by Julie Terranova, YAY was created with the vision of crafting fine, sustainable jewelry that enhances bodies in motion. Rooted in the founder’s Mediterranean heritage and inspired by the creative energy of Paris, YAY combines timeless elegance with modernity. Each piece is handcrafted in the brand’s Parisian workshop, reflecting a blend of Mediterranean warmth and Parisian boldness. Over the past decade, YAY has evolved into a committed and innovative brand, recognized for its sustainability, artisanal expertise, and unique approach to jewelry design. With four boutiques in Paris and one in Aix-en-Provence, YAY offers an immersive retail experience that reflects its dedication to quality, creativity, and customer engagement.

What defines your style?

YAY is celebrated for its ability to fuse timelessness with contemporary versatility. The designs invite creativity and self-expression, transforming jewelry into wearable art. The brand’s signature aesthetic lies in its approach to adorning the entire body, exploring both traditional and experimental placements. Iconic features such as intricate weaving and knotting techniques, known as “wire art,” symbolize the connection between body and soul.

What are your most commonly used materials?

18K Yellow Gold, high-quality precious stones, including sapphires and rubies, and lab-grown diamonds.